#SplitTheTimeTax Campaign

PARCO Gunvor Limited has won the Blue Dragon for Best Campaign of Pakistan and a Gold Dragon in the Small Budget Category for its International Women’s Day campaign, #SplitTheTimeTax.

The recognition marks a milestone for the company, highlighting its focus on purpose-led communication, cultural relevance and creative innovation. The campaign was also nominated in the Best Campaign in Asia category.

Campaign Highlights Women’s Invisible Labour

Developed under PARCO Gunvor Limited’s Bangles of Strength platform, #SplitTheTimeTax aimed to raise awareness of the often-unrecognised burden of unpaid and invisible work carried out by women.

The campaign used the familiar sound of glass bangles as a creative symbol of ticking time, effort and labour that frequently goes unnoticed. Traditionally associated with femininity, the bangles became a way to draw attention to the hours women spend on responsibilities that often receive little recognition.

Encouraging Shared Responsibilities

Beyond raising awareness, the campaign encouraged households and communities to share responsibilities more equally through the call to action #SplitTheTimeTax.

The initiative emphasised collective participation as a means of recognising women’s contributions and promoting more balanced responsibilities at home and in society.

PARCO Gunvor Limited said it remained committed to championing progress, empowering women and creating lasting value across Pakistan as a company operating in the energy and mobility sectors.

Through its focus on innovation, inclusion, sustainability and customer experience, the company aims to contribute to the communities it serves beyond conventional mobility solutions.

The campaign’s central message is that meaningful progress requires turning awareness into action, recognising women’s contributions, including their voices in decision-making and supporting their participation in shaping lasting change.